We are just simple boys out of the blocks. We represent who we are and what we live for in
our clothing brand.

Its not just a brand, its a lifestyle. Our intentions are to present our thoughts, the times that we
had in the hood, no matter good or bad, to show the fatigue of our inner kids
we once were, full of dreams, energy and hope. The world isnt the place
it seemed to be.

It is cruel and harsh. Though we live through it and make the best of it. The dark times we had in life werent always bad, we learned from them. We learned to live with them. We formed a bond between us visionaires with false hopes and crushed dreams. We
live day by day making the best out of it and still being able to laugh throughout dark times. We want to make our families proud. And most important, our inner kids.

 

What is the full name
of the brand?

 

«PERDU DANS L’NOIR»

 

Which exactly means «Lost in the dark». The dark for us isnt a place of scary or uncomfertable
things, rather a place of dreams and imagination. A place full of silence and
hope. The night forms the day that comes next and we aim to make that day the
best of our lives. We want to achieve our goals in a world full of hypocrites
and fake masks that people are wearing throughout their lives. We are
authentic and live by what we stand for. We are just lost and trying to make the best out of it.

 

Our first
collection «Nour»

 

Nour is extactly where we want our brand to start of. It is perfect to show our intentions, our story and
our lifestyles through our first drop. « Nour » which means
Light in arabic, represents the light we have in the dark. It is shown in the videos by a lit candle as our only
lightsource. Though we are « PDN » there is light and hope in our
lives / in this world. The candle which shows the light, hope and time that is
running out as it melts down to nothing. We have time and light so we better
make something out of it, before it runs out…

 

       
26.06.2025